It was 1998 and Dave, a friend of mine, was deeply sick with cancer. We all knew at any moment things would change for his family. He was a much older man than we were and we respected him as a much wiser-than-we-were kinda guy.
At 3am on a terribly cold wednesday morning, my sick friend's wife called another friend of mine who was my mentor at the time. His name is Frank. She told him that Dave was in terrible shape and asked him if there is anything he could do to help. Frank jumped out of bed and drove 30 minutes across town to be with Dave and his family.
When Frank arrived, Dave could barely speak, had lost so much weight that he had no energy to move or stand. Frank picked up Dave and carried him into the shower, cleaned him off, and then placed him in a chair in front of the bathroom mirror. Frank shaved Dave's face until he looked picture perfect.
Frank then went into Dave's closet and grabbed his military uniform from his past, clothed him and adjusted all his medals on his shirt and jacket. Then Frank carried him into the living room to sit upright next to his wife.
It was within that same hour that Dave died. In his house, in his favorite outfit next to the love of his life, leaving behind a powerful final memory of the man she truly remembers looking his most proud.
When Frank cleaned, shaved and dressed a dying man, he was showing visionary leadership from his heart. He saw from a distance the situation as it meant for others, not just himself and prepared Dave to experience it at his best. Frank knew that the future was imminent which meant that the time to act was now. He crossed the chasm between thinking and execution with those around him, and in doing so, translated a needed vision into reality.
This is true leadership.
Leaders know how to assemble teams and inspire them, Great leaders listen and ask more then they talk, understand more than they criticize, give incredible amounts of empathy, and focus on the people around them with intensity, understanding their value.
Leaders create connections. They build bridges between people and ideas. A great leader sees the missing pathway between groups and ideas and execute connection. A leader sees the reason and value for these connections and is burdened to create them.
Leaders bring understanding to unique experiences. They ask: How do things work? How does the journey work? How does the experience connect to all of us? How well does the team expect to perform? Leadership is about creating relevance to those around them.
Leaders build the future., today. They bring dreamers and hopeful thinkers to new heights. Great leaders help lead today's experiences into a powerful and wonderful future state.
Leaders see missing pieces that others overlook. In those missing pieces they see how to fill them. Building a solid team to accomplish today's plan for tomorrow's goal is how a visionary leader sees the world.. Leaders create a team to move a project or idea toward the finish line. Incentives, empowerment and ownership are highly sought after skills that great leaders possess to establish successful teams.
UX is about creating experiences and products. This requires processes and creativity. The best UX leaders make things happen regardless of what process they’re using because they know the end goal is to quantify decision making and validate assumptions.
Great UX leaders communicate not only with the design team but also the development side. An unspoken truth about UX leadership is that if you don’t understand the technology behind the project, you cannot build the best experiences.
Great UX leaders are wildly outspoken about usability. it's not enough to defend the reason for a beautiful app or website. The focus is to always insert great user experience into every part of a business , from iconic experiences to design to micro copy.
Great UX leaders are not limited to empathy for users. They also feel and experience the expectations and intentions of project stakeholders. The same skills a UX designer comes to learn are amplified internally for UX leaders as they deeply listen to company goals, annual forcasts, 5 year project plans and market share strategies.
UX leaders need to be able to motivate and inspire the innovation within others. UX leadership requires the eyes of an innovator with a strong design background. Creation and clean design plays a powerful part in communicating innovative problem solving. UI and junior UX creatives should be given their space to roam and explore knowing they are supported and encouraged along the way.